Blog Post Writer
Most AI blog posts have the same shape: intro, body, body, body, conclusion. That's an essay. The Blog Post Writer engineers reading momentum instead — hook, context bridge, subheaded sections with internal logic, and a CTA that earned the click.
What this skill does
A brilliantly written blog post with no hook loses the reader in three seconds. A mediocre post with a strong hook, useful subheads, and a logical flow keeps the reader to the end. Structure is the skeleton. Most AI blog content fails not because the prose is bad — it fails because the structure is flat. This skill engineers the structure first and writes into it.
Every post goes through the same architecture: a hook chosen from four patterns (contrarian claim, specific result, pain-point mirror, gap-creating question — no "In today's landscape" openers), a 2-4 sentence context bridge that handles "is this for me, is this person credible, what's the payoff", then body sections that each follow Claim → Evidence → Implication → Bridge. Subheads are written so a skim-reader gets 70% of the value from the subheads alone. Pattern interrupts every 600-800 words to reset attention.
It refuses to write into a vague brief. If you say "write about business stuff", you get one specific pushback question — "what's the one thing you want the reader to do or believe after reading this?" — instead of 1500 generic words. If you give a topic with no angle, you get three angles proposed before any prose is written. The angle is what separates a post someone bookmarks from one they skim.
A few things it deliberately doesn't do: it doesn't write listicles disguised as articles. It doesn't conclude by restating the intro. It won't write a "What is X?" intro for an audience that already knows what X is. And the CTA isn't a generic "if you found this helpful" — it's the logical next step after everything the reader just learned, placed before the final summary so it catches the reader at peak engagement. The output is a publishable markdown file plus distribution notes: meta description, internal link targets, image suggestions, and a social snippet for sharing.
When this triggers
- ·You have a topic but no angle and don't want to write 1500 generic words
- ·You've got rough notes or a brain dump and need the structure pulled out of it
- ·You have an outline and need it fleshed into a publish-ready draft
- ·You're producing posts at volume and need each one to read like a person wrote it
- ·You need a short-form post (under 800 words) that still has the architecture
Example
Trigger
User: 'Write a blog post about pricing strategies for SaaS. Voice: my LinkedIn samples.'
Output
3 angle options proposed first (vague topic, no angle given): 1. Why your SaaS pricing page is lying to your customers (contrarian) 2. The one pricing-page element 90% of SaaS gets wrong (curiosity) 3. Pricing pages that close vs. pricing pages that confuse (compare) Headline (recommended): "Why Your SaaS Pricing Page Is Lying to Customers" Meta description (157 chars). Article: Hook (3 sentences, contrarian claim — no warm-up). Context bridge (2 short paras: who this is for, credibility seed, payoff preview). 5 body sections, each Claim → Evidence → Implication → Bridge. Pattern interrupts every ~700 words. 2 [INTERNAL LINK: ...] placeholders. CTA section after final body, secondary CTA at the end. ~1,500 words, grade 8 reading level, no "In conclusion."
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- 137-line SKILL.md, ready to drop into ~/.claude/skills/
- Tested through 3 Karpathy-loop iterations (versions v1.0.0 → v1.3.0)
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- Lifetime updates as the skill is refined further
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