Course Sales Page

The reason most course pages underperform isn't the offer — it's that the page is doing the wrong job. It's listing what's in the box when it should be selling the person they'll become. "Lifetime access to 47 lessons and 6 worksheets" is a feature list. "Be the founder who knows exactly which ad to kill at 3pm without asking the agency" is a transformation. Buyers above £100 pay for the second one, every time.

The skill follows a 10-section architecture, in a specific order, because that order matches how buyers actually make decisions. The hero qualifies — 60-80% of visitors never scroll past it, so it has to make the right person feel seen in under five seconds. Problem agitation comes next because people don't buy solutions to problems they haven't fully felt. Transformation promise paints the after picture. Credibility lands next, leading with results over resume, because nobody cares about your MBA if you can't point to outcomes. Then curriculum, social proof, objection handling, pricing, guarantee, final CTA. Skip a section and the conversion logic breaks; reorder them and you're selling backwards.

Page length is calibrated to price. Under £100 gets 2,000-3,000 words because the buyer's risk threshold is low. £100-£500 gets 3,000-4,000 with more proof and more objection handling. Over £500 gets 4,000-5,000+ with detailed social proof, ROI comparisons, and a longer guarantee section, because higher-priced decisions need more emotional momentum and more reasons to say yes. A 5,000-word page nobody finishes loses to a 3,000-word page that gets read end-to-end. The skill writes exactly as long as the price demands, not as long as the creator's ego wants.

Objection handling is treated as a section, not an FAQ tacked on at the end. The seven objections it works through are the real ones — I don't have time, is this for my level, I could learn this on YouTube, what if it doesn't work, is it worth the price, I've bought courses I didn't finish, what happens after the cohort ends. The "YouTube" objection in particular has to be answered head-on, not avoided, because every paid course buyer asks it. The answer is the difference between scattered information and structured transformation, and it gets written into the page explicitly.

Output is the full sales page as structured copy with section headers mapped to whatever page builder the user is on, bracketed placeholders for testimonials and personal details (the skill refuses to fabricate social proof), CTA button text variants, visual notes per section, mobile-optimisation flags, and a Video Sales Letter variant if the user prefers video over long-form. It won't promise outcomes the course can't credibly deliver, won't manufacture urgency with fake countdown timers, and won't write hero headlines about the course topic when it should be writing them about the person the buyer wants to become.