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Service Delivery Checklist

Agencies stop growing when quality depends on who does the work rather than what process they follow. The Service Delivery Checklist captures what 'good' looks like at every stage of a specific service — binary checks, named owners, explicit gates — so delivery is consistent regardless of whether the senior or a new hire is running the project.

What this skill does

A checklist that nobody uses is worse than no checklist — it generates compliance theatre and false confidence. The skill forces the discipline that makes checklists actually run: binary items only ("all images exported at 2x" not "check image quality"), explicit owners per item, and gates that block the next stage when the current one is incomplete. If "ensure quality" appears in a checklist, the skill rewrites it into something a junior can either tick or not tick.

The DRAFT framework maps the service into five stages. Discovery and intake — the information and access required before any production starts, with a go/no-go criterion. Research and preparation — the upstream work that makes production possible. Active production — the core delivery, with peer review and technical checks baked in. Final review and QC — the pre-delivery pass with stakeholder sign-off. Transfer and follow-up — the delivery itself plus the feedback loop and post-delivery monitoring. Gates are explicit at the transitions, because that's where cascading errors start.

The checklist captures the expert's unconscious process. The senior practitioner has dozens of micro-checks they run without naming — "I always look at X before signing off" — and that's the source material. The skill's first question is "what do you check without thinking about it?" because that's the IP being captured. The output isn't a list of best practices from the internet; it's a documented version of how this specific agency actually delivers when it delivers well.

You get the stage-gated checklist with explicit gates at the transitions, role assignments on every item, the common failure points called out so the team knows which checks exist because of which historical mistake, and a version number so the checklist can evolve as the team learns. Total length stays under forty items — beyond that, teams skip it, and the skill enforces the cap by pushing back on items that aren't catching real failures. Solo practitioners get adapted gates — "peer review" becomes "self-review with a cooling-off period," typically next-day rather than same-day. New services start with a skeleton of ten to fifteen items and a note to iterate after the first three deliveries, rather than over-engineering a checklist for a service you haven't run enough times to know where it breaks.

When this triggers

  • ·Output quality changes depending on which team member is running the project
  • ·You're onboarding a new hire and explaining the standard takes a week of shadowing you don't have
  • ·A deliverable went out with something embarrassing missed and you can see the gap in the process
  • ·You're standardising a service you've been delivering bespoke and need the SOP that scales it
  • ·You want to subcontract part of a service confidently and need the checklist that protects the standard

Example

Trigger

User: 'Monthly SEO retainer. Mid-market clients. We've got 4 SEO managers and quality is uneven. Discovery, audit, on-page, content, reporting. Where things go wrong: missed redirects on migrations, inconsistent reporting depth.'

Output

# Service Delivery Checklist — Monthly SEO Retainer Version 1.0 · Owner: Head of SEO Stage 1: Discovery & Intake GATE: do not proceed until all items checked [ ] Access confirmed — GA4, GSC, CMS admin, ad accounts — Owner: Account Mgr [ ] Brand and tone guidelines on file — Owner: Account Mgr [ ] Previous month's deliverables reviewed — Owner: SEO Mgr [ ] Live monthly priorities agreed in writing — Owner: Account Mgr Stage 2: Audit & Research [ ] Crawl run within 7 days of report start — Owner: SEO Mgr [ ] Staleness check: crawl matches live page count ±5% — Owner: SEO Mgr [ ] Migration/redirect check completed if site changed — Owner: SEO Mgr [ ] Top 5 ranking-loss URLs documented — Owner: SEO Mgr Stage 3: Active Production [ ] On-page changes peer-reviewed before push — Owner: Senior SEO [ ] All content pieces fact-checked against source — Owner: Editor [ ] Redirects tested in staging — Owner: Dev GATE: Peer review approved before client-facing work proceeds Stage 4: Final Review & QC [ ] Report tables match raw data export — Owner: SEO Mgr [ ] Every metric in report has month-on-month context — Owner: SEO Mgr [ ] Spelling/grammar pass — Owner: Editor [ ] Talking points written in client's language — Owner: Account Mgr GATE: Account Director sign-off before client send Stage 5: Transfer & Follow-Up [ ] Report sent in agreed format and channel — Owner: Account Mgr [ ] Walkthrough call booked within 5 working days — Owner: Account Mgr [ ] Client feedback logged in CRM — Owner: Account Mgr [ ] Lessons logged for next month — Owner: SEO Mgr Common failure points: · Redirects pushed without staging test — caught at Stage 3 gate · Reporting depth drift — caught by month-on-month context check

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What you get

  • 133-line SKILL.md, ready to drop into ~/.claude/skills/
  • Tested through 3 Karpathy-loop iterations (versions v1.0.0 → v1.3.0)
  • Triggers automatically when relevant — no command to remember
  • Lifetime updates as the skill is refined further

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