The 3 skills you need

Takes an agency's services, clients, strengths, and values, then craft a differentiated positioning statement and elevator pitch that makes them stand out in a crowded market

Builds the argument — both internal conviction and external messaging — for why a human agency is worth paying for when AI can generate content, analyse data, and build websites for nearly free

Socratic — doesn't tell them their niche, asks the right questions in the right order until they discover it themselves