Blog to Social Snippets

The reason most blog-to-social repurposing fails is the mental model behind it. Creators read the post once and ask "how do I summarise this?" — which produces one link-share, maybe a "key takeaways" carousel, then nothing. The post is a goldmine; they extract a single ore sample and move on.

This skill reads every source through seven lenses on purpose: key insights, contrarian takes, story moments, data points, how-to steps, questions, and micro-quotes. Each lens generates a different type of post for a different psychological hook. A 1,500-word post typically supports 4-6 standalone insights, 2-3 contrarian reframings, 1-2 expandable stories, several data-driven hooks, and a handful of quotable lines. That's where the 10-15 posts come from — not from padding, from coverage.

Platform formatting is native, not copy-pasted. LinkedIn gets a short first-line hook (only ~210 characters show before "see more"), no "I'm excited to share" openers, and the question at the end. X gets single tweets under 280 where they outperform threads. Instagram carousels stay under 40 words a slide. TikTok and Reels get a hook in the first 1-3 seconds, [visual direction] cues, and a loop where the source supports one. The skill tells you which angles translate to video — contrarian, data, story, how-to — and which ones to skip (questions and micro-quotes don't pay off as Reels).

If the source is thin — under 800 words, mostly abstract, no stories or numbers — the skill says so and produces fewer posts instead of padding. The output is a deployable calendar with each post tagged by lens, ready-to-post text, a visual or video direction note, and a link-status flag. Link-back posts stay under 20% of the total because every platform suppresses external links — your social feed needs to deliver value on its own, with the blog as a bonus, not the point.