Content Multiplier

The reason most cross-platform content fails: creators repurpose by trimming. A 2,000-word newsletter gets cut to 800 for the blog, 280 for the tweet, 60 seconds for the Reel — and every version reads like a fragment of the original instead of a piece built for the platform. This skill works the other direction: extract the core insight as a single sentence, identify the supporting building blocks (stories, data, frameworks, quotes), then rebuild each version from scratch using the rules of that platform.

The platform modes are opinionated, not generic. A YouTube script opens with a pattern interrupt in the first 8 seconds because that's where the retention graph drops hardest. A podcast cold-opens with the most compelling moment before the theme music — standard in professional podcasting, almost never in repurposed content. An X thread's first tweet is 80% of the thread's performance and gets engineered as a standalone hook with no "Thread:" or "1/" prefix. A newsletter opens with story and personality because subscribers opted in for a perspective, not a Wikipedia summary. A LinkedIn article and a LinkedIn feed post are treated as different formats — they are.

Voice gets preserved from the source. If the original swore, the versions swear. If the original was formal, the versions stay formal. The skill explicitly refuses to corporate-ify a voice that resonated because it was casual — and explicitly refuses to add platform clichés ("In today's fast-paced world", "Hey guys what's up") that signal generic, low-effort output.

Output comes in priority order — long-form first by default, then mid-form, then short-form — with each version's adaptation choices flagged ("I led with the story for the newsletter because that format rewards vulnerability") so you can sanity-check the reasoning, not just the copy. A tone-preservation note is included where the source had a distinctive emotional quality, confirming it survived the rewrite or explaining why a platform required a shift.