Cold Email Crafter

Cold email has three instant-delete triggers and they all happen in the first two seconds: the email is obviously a template, it's about the sender not the recipient, or it's too long to evaluate quickly. The Cold Email Crafter avoids all three by building every email around the recipient and capping the whole thing at 125 words. If a draft crosses the limit, it gets rewritten — not extended with a warmer closing.

The structure is AIDA compressed for a 5-sentence container. Line 1 is the personalisation hook, and there are three tiers: something specific they said or wrote (strongest), something specific about their company (good), or an industry-plus-challenge frame (minimum viable). The skill applies the swap test before finalising — if you could replace the recipient's name and send the exact email to someone else, the personalisation is fake and the line gets rewritten.

Subject lines are treated as their own discipline. Cold email subject lines are not newsletter subject lines — they should be 3-7 words, lowercase often beats title case, and the company name almost never belongs in there. "quick question about attribution" beats "Partnership Opportunity from [Company]" every time because the first looks like a colleague wrote it and the second looks like a CRM did.

The output isn't just an email. You get three subject line options with one recommended, the email itself with word count, a per-line explanation of why each part works, and a Day 3 / Day 7 / Day 14 follow-up cadence — bump, pivot, breakup. Each follow-up has its own job. The pivot uses a completely different angle from the first email, because if they ignored the first frame, the second one needs to give them a new entry point, not the same pitch louder.