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Haro Response Writer

Journalists running HARO queries scan 200 responses looking for one credible, quotable expert. The HARO Response Writer makes you that one — credentials in the first two sentences, quote-block paragraphs, 150-300 words, submittable inside 30 minutes.

What this skill does

Journalists get flooded with HARO responses and reject them for the same five reasons every time: too long, too generic, too self-promotional, no credential up top, too slow. The HARO Response Writer fixes all five by building responses around what makes them quotable, not what makes them informative — because the journalist isn't writing your essay, they're cherry-picking one sentence that works in their article.

Speed is the protocol. Queries posted in the morning are usually filled by afternoon, so if you tell the skill you're responding live, it skips clarifying questions and works with what you give it. A good response sent in 30 minutes beats a perfect response sent in four hours, and the skill is built around that asymmetry. The credential opener runs two sentences max, leading with the credential most relevant to this specific query rather than your most impressive title overall.

The body is structured as quote blocks rather than paragraphs. Each point follows the same shape: bold claim, supporting evidence, practical implication — written in first person, with specific numbers, and opinionated enough that the journalist picks you over the hedger who said "research suggests." Short sentences, because journalists cut quotes that won't fit a 35-word column inch. Memorable phrases get earned by being specific, not by being clever.

There's a disqualification check built in. If your expertise only tangentially matches the query, you'll be told to skip — a weak response damages credibility with journalists you may want to pitch later, and it's better to wait for a query that fits than burn the relationship now. If you're new to media, the skill suggests starting with trade and niche outlets where the competition is thinner. The output includes the strongest pullable sentence flagged so you know which line is doing the work, plus a repurpose suggestion for once the article runs.

When this triggers

  • ·A HARO/Connectively/Qwoted query just landed and the queue is filling fast
  • ·A journalist DM'd you for comment and your draft sounds like a LinkedIn bio
  • ·You've responded to ten queries and been picked zero times
  • ·You want responses written so each sentence is publishable as a standalone quote
  • ·You need to know honestly whether to respond to this one at all

Example

Trigger

User pastes a HARO query: 'Looking for B2B marketers on what's replacing MQLs.' User is a demand gen lead.

Output

Subject: Replacing MQLs — [Name], Head of Demand at [Company] (managed £2M+ pipeline at [previous role]) Hi [Journalist first name], I'm [Name], Head of Demand at [Company]. I've sat through six quarters of MQL debates across two B2B SaaS companies and watched the metric die in real time. The biggest mistake teams make replacing MQLs: they reach for "intent" data without defining the buying committee first. The metric that actually works is account-level engagement weighted by stakeholder coverage — we saw pipeline conversion lift 34% when we switched to it. The unfashionable truth is MQLs weren't broken — the handoff was. Marketing scored leads sales didn't trust. The fix isn't a new metric; it's joint definition. Happy to share the scoring framework or jump on a 15-min call. [Bio line + URL]

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What you get

  • 157-line SKILL.md, ready to drop into ~/.claude/skills/
  • Tested through 3 Karpathy-loop iterations (versions v1.0.0 → v1.3.0)
  • Triggers automatically when relevant — no command to remember
  • Lifetime updates as the skill is refined further

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