Cold Outreach Personalizer

The personalisation that actually moves reply rates is not "Hi [first name]." It's the line that proves you understand what's happening in their world right now — a Series B that means the sales team needs to triple, a product launch that means support volume just spiked, a job change that means they're rebuilding a stack from scratch. The skill ranks five hook types by strength, picks the strongest one your data supports, and writes around it.

Inputs are flexible. Minimum is name, title, company plus what you're selling — and at that floor the skill flags that personalisation will be weak and suggests two minutes on LinkedIn before drafting. Add a trigger event, a post they wrote, or a mutual connection and the output sharpens fast. The principle is diminishing returns: 30 seconds of relevant research beats 30 minutes of obsessive digging, and the skill writes to that bar rather than pretending you've done a dossier.

The output is structured. A four-line message — observation, pain bridge, compressed credibility, low-friction CTA — under 100 words for email and under 50 for LinkedIn. Plus a shorter variant for busy executives, a follow-up for day three to five that's a new angle rather than "just bumping this", and two subject-line options that pass the "would I open this from a stranger?" test. The CTA is calibrated to seniority: C-suite gets "worth a look?", VPs get a Loom or case study, ICs get a specific time commitment.

It refuses a few things. Won't write "I hope this finds you well." Won't pitch features when outcomes are what convert. Won't claim you read a blog post you didn't — prospects can tell, and fake personalisation is worse than no personalisation. The goal of the message is a reply, not a sale. The sale comes later.