Competitor Analyzer

A vague sense of the competitive landscape leads to two failure modes. Copying competitors without understanding why they do what they do — which produces a worse version of someone else's strategy. Or ignoring competitors entirely and getting blindsided when one of them moves into your segment. A structured analysis prevents both, but only if it goes deeper than the homepage and pricing page.

The skill runs five layers. Positioning and messaging — what they claim to do, who they say they serve, the language they're investing in owning. Offer and pricing — tiers, model, what's gated, where the price signals premium versus mid-market. Customers and audience — who actually uses them, review patterns on G2 and Trustpilot, what people complain about consistently. Marketing and content — channels they invest in, content depth, SEO posture. Strengths, weaknesses, and vulnerabilities — honestly, including what they genuinely do well, not just what's convenient to dismiss.

Every analysis ends with a What To Do With This section: steal this, exploit this, avoid this, differentiate here, watch this. Five specific moves, not a vague write-up. For three or more competitors you get a landscape matrix and a 2x2 positioning map on the dimensions that actually matter for the user's market — not the same axes everyone uses.

It's honest about its limits. Competitive intel from public information cannot see internal metrics, churn rates, or profitability — the skill flags what's inferred versus what's factual. A competitor's public messaging may not reflect what their sales team actually says in meetings. Market position is a snapshot and competitors evolve, so the analysis is treated as something to revisit, not a permanent verdict. And it won't validate what the user wants to hear — if a competitor is genuinely better at something, that gets said, because honest analysis is the only useful kind.