DM to Sale Converter
DM sales scripts read like DM sales scripts. The DM to Sale Converter writes the opposite — natural next messages that match the conversation tone, advance the lead one step, and don't trigger the 'I'm being sold to' response that kills warm threads.
What this skill does
Most DM sales advice falls into two buckets that both fail: the scripted closers ("Hey [first name]! Saw your story and thought we could jump on a quick call!") and the never-pitch crowd that gives value forever and never asks for the sale. Both treat DMs as a tactic instead of a conversation. This skill treats them as what they are — relationship selling compressed into text — and writes messages that match the stage the conversation is actually in.
There are five stages, and you can't skip them without burning the lead. Acknowledge and validate. Diagnose and understand. Seed your solution. Transition naturally. Handle objections. The skill reads your full thread (paste it in), works out which stage the conversation is in, and writes the next message for that stage specifically. If they've just opened a thread with "saw your post" you don't get a pitch — you get acknowledgment and one diagnostic question. If they've asked how you work with people, you've earned the right to lay out the offer. The match matters more than the message.
Price-point logic is baked in. Under $100 can close inside DMs with a single link drop after value. $100-$1,000 needs the link plus one or two value exchanges. $1,000-$5,000 moves to a call. $5,000+ never closes in text — the trust requirement is too high. The skill calibrates the conversion path to what you actually sell rather than defaulting to "book a call" for everything.
It also won't write the things that kill threads: false urgency ("only 2 spots left" when there aren't), NLP-flavoured manipulation, three follow-ups when you've had two ignored, or scripted closers that read like a Loom course was bought last month. Voice messages get suggested when the text reply would feel too long or impersonal — and you get a script for those too, with the under-90-second runtime that respects the recipient's inbox.
When this triggers
- ·Someone replied to a post or story and you have no idea what to send back
- ·A warm lead has gone quiet and you're about to send 'Just bumping this up'
- ·You're trying to move a chat from interest to a booked call without sounding pushy
- ·Someone asked your price and you're tempted to dodge the question (don't)
- ·Your last three DM threads died after you sent your booking link too fast
Example
Trigger
User pastes a 5-message thread: lead engaged with a pricing post, asked 'how do you usually work with people?'
Output
Their last message: "How do you usually work with people on this?" Conversation stage: Seed → Transition (they've earned the pitch) Suggested reply: Short version — I run a 6-week engagement with [audience type]. First two weeks are diagnosis, last four are the build. Most clients see [outcome] by the end. Want to hop on a 15-min call to see if your situation fits? No pressure if not — happy to keep answering questions here. What this does: gives them the shape of the offer without a wall of text, then offers the call as an option, not an ultimatum. If they say "Send me the link" → send Calendly + one-line context. If they say "What's the price?" → answer directly, then reframe to ROI. If they go quiet → one value-add follow-up at 48h, then drop it.
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- 148-line SKILL.md, ready to drop into ~/.claude/skills/
- Tested through 3 Karpathy-loop iterations (versions v1.0.0 → v1.3.0)
- Triggers automatically when relevant — no command to remember
- Lifetime updates as the skill is refined further
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