Social Media Audit

Most people can't see their own content clearly. They're too close to the work, they've confused effort with effectiveness, and the vanity metrics they're tracking aren't the ones that matter. A good audit closes the gap between what they think their content is doing and what it's actually doing. This skill is built to do that without softening the answer — but also without the brutalism-as-marketing tone that some "audits" lean on to seem sharp.

It runs in five sections, always the same order. What's actually working (real strengths first, because criticism lands better after recognition — and because most people genuinely don't know which of their posts are outperformers). Profile and first-impression audit (what a new visitor sees before any content does its job). Content strategy audit (pillar balance, hook quality, value clarity, CTA variety). Engagement audit (reply behaviour, outbound comments, the part most people skip). Positioning audit (niche clarity, differentiation, authority signals). Each gets a 1-10 score with a one-line justification so you can see the shape of the problem at a glance.

The most valuable part is usually the positioning section — because that's where the real diagnosis lives. Many people pour effort into improving their content when the actual problem is that they have no differentiator from the fifty other people in their niche, or that their content reaches an audience who will never buy. The skill names that honestly when it sees it. If the niche is genuinely too crowded for generic content, you get told. If your content is fine but your distribution strategy is the bottleneck (no outbound engagement, no comment game), you get told that too. The honest answer matters more than a tidy list.

The output ends with one to two quick wins you can do in under 10 minutes (rewrite a weak headline, pin a top-performing post, add a CTA to your bio) and then a priority action plan — three to five changes ranked by impact-to-effort, not by what's easiest. Never twenty. Twenty recommendations is the same as zero recommendations, because nobody implements twenty things. Three to five is the number that actually gets done, which is the number that actually moves the metrics.