Viral Post Analyzer
Saying a post went viral 'because it's relatable' is the content-strategy version of 'it's the vibes.' The Viral Post Analyzer breaks any high-performing post into its actual structural parts — hook type, psychological trigger, share mechanic, algorithm fit — then produces a reusable template you can apply to your own niche.
What this skill does
Most viral-post analysis is vague pattern recognition — "it's relatable," "the hook was strong," "it's the right vibe." Useful as an instinct, useless as a system. This skill does the forensic version instead: it names the specific hook type (curiosity gap, contrarian take, specificity signal, identity call-out, pattern interrupt, story opening, social proof lead), identifies the psychological trigger it activates (loss aversion, FOMO, tribal identity, novelty, validation), and maps the structural skeleton so you can see which parts are content and which are the mechanism.
Every analysis covers five layers. Hook analysis — the first one or two lines, where 80% of virality is won or lost. Structure breakdown — pacing, information architecture, where the highest-value sentence sits, whether the length is doing work or just exists. Content mechanics — novelty versus validation, specificity level, controversy calibration (provocative enough to share without crossing into backlash). Engagement mechanics — what makes someone comment, share, save. Audience dynamics — the bit nobody likes to admit, which is that a post from a 500K account has a different virality threshold than the same post from a 500-follower account, and the skill names which factors you can replicate and which you can't.
The template extraction is where this stops being analysis and starts being useful. After breakdown, you get a reusable template with the hook formula written as a fill-in-the-blank, the structure laid out as numbered steps, and notes on what to keep versus what to change when adapting. Paste your niche in and you get the template rewritten with your specific content. The skill also warns about cargo-culting — copying the surface (the format, the line breaks, the emoji) without the substance (the original insight, the data, the genuine experience). A perfectly structured post with a boring insight still flops; the template is a vehicle, not the cargo.
One viral post is an anecdote. Three or more reveal a pattern. The skill also runs in multi-post mode — paste several viral posts from your niche and it analyses across them to find the common structural elements (which transfer to you) versus the divergent factors (which are context-specific). The output of multi-post mode is a small swipe file of templates you can actually build a strategy around, instead of one lucky lift you'll never replicate.
When this triggers
- ·A post in your niche blew up and you want to know specifically why, not vaguely
- ·You keep trying viral formats and they keep flopping — and you can't tell which part is missing
- ·You're studying a competitor's best post before writing something that could occupy the same space
- ·You want a swipe file of templates, not just a folder of screenshots
- ·You've read 'great content goes viral' one too many times and want actual mechanics
Example
Trigger
User pastes a LinkedIn post that did 8K likes / 400 comments: 'I spent 3 years building a company nobody used. Here's what I learned.'
Output
Hook type: Story opening + contrarian credibility (failure as proof). Psychological trigger: tribal identity (every founder has felt this). Structure: 1. One-line hook with specificity ("3 years") 2. Concrete loss admission (lowers defences, raises trust) 3. Numbered lessons (4-6, each one sentence + brief example) 4. Reframe at the end (the failure was the data) 5. CTA: question that invites others to share their own Virality factors: | Hook strength | High | Specific number + emotional stakes | | Novelty | Medium | Familiar shape, fresh details | | Author authority | Medium | Failure-led posts work at any size | | Share trigger | High | "This is us" identity + utility | Template: "Failure-As-Data" — works for: founders, consultants, creators. Cargo-cult warning: works only if the failure is real and the lessons are non-obvious. Generic versions flop.
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- 142-line SKILL.md, ready to drop into ~/.claude/skills/
- Tested through 3 Karpathy-loop iterations (versions v1.0.0 → v1.3.0)
- Triggers automatically when relevant — no command to remember
- Lifetime updates as the skill is refined further
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