Step 2 of 2 · Startup Founder
What do you need to do?
Pick the task you're facing — we'll point you at the 3 skills that handle it.
Pitch investors with a deck that actually lands
Narrative arc, not a feature list. The structure investors expect plus the story only you can tell.
Hire your first engineer (or any role) properly
Job description that attracts the right person, interview questions that probe what matters, scorecard that prevents 'culture fit' fluff.
Build a roadmap your team will actually use
OKRs that aren't theatre, priority decisions that survive contact with reality, a kickoff doc that ends scope debate.
Stress-test whether we actually have product-market fit
Not 'do customers like it.' The honest forensic — are we pulling demand or pushing supply?
Launch the product without it falling flat
Launch week is the easiest day to be ignored. Press release that pitches the story, narrative that earns coverage, a social post engineered to travel.
Prepare to raise a round — the hard questions answered
The 20+ questions every investor asks (including the awkward ones), DD prep, FAQ they'll actually find online.
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