Pr Pitch Writer

PR pitches fail the same way over and over: the pitch is about the company, the subject line sounds like marketing, the email is too long, there's no news hook — just a product description dressed as news. The PR Pitch Writer builds every pitch around what makes the STORY interesting, not what makes the company interesting. Journalists are not customers and they don't read like customers.

The news hook gets identified before a single word of the pitch is written. There are seven hooks in descending strength: original data, trend, counter-narrative, timeliness, human interest, scale/milestone, expert opinion. If your story doesn't have a clear hook, you'll be told directly rather than handed a 200-word pitch dressed up as news. Sometimes the honest answer is "wait until you have data or results" — the alternatives are real (launch on Product Hunt first, gather data for three months, pitch as an expert source rather than a product story), and the skill suggests them instead of pretending you're ready.

The subject line follows journalist conventions, not marketing ones. Under 10 words, formatted like a headline the journalist might actually write, the news hook present in the subject itself, no exclamation marks, no company name unless your company is the news. Then the first two sentences answer three questions simultaneously: what is the story, why should the readers care, why now. That three-second test is what separates pitches that get opened from pitches that get archived.

The output includes beat matching — the same data story is angled differently for tech press, business press, trade publications, and lifestyle press, because the same facts need different framing for different readers. There's one follow-up only, sent Day 5-7, two to three sentences, with a new detail rather than a "did you see my email" nudge. The skill is direct that mass-blasting 200 journalists gets zero coverage while a targeted pitch to the right one gets a story, and it will push back hard if you ask for feature lists or boilerplate inside the pitch. That stuff belongs on landing pages.