Productised Service Builder

The custom proposal loop is the trap. Client enquires, you write a custom proposal, they negotiate scope, maybe you win, you deliver something bespoke, then you repeat from zero on the next lead. The productised loop is the opposite: a named offer with clear scope and fixed price, the client either books it or they don't, you deliver your proven process. More profitable because you refine and speed up delivery over time. More premium because a named thing with a price feels more real than "I'll do whatever you need for £100/hour."

The process is six steps. Identify the repeatable core by looking at the last 5-10 times you delivered this kind of work and extracting what was consistent — standard deliverables, standard process, standard timeline, standard client inputs. Define the boundaries with explicit exclusions, because scope is defined as much by what's out as what's in. Name it, because "my branding package" is forgettable and "The Brand Sprint" is referable. Price it fixed using value logic. Map the client journey from discovery to post-delivery. Then structure the sales page.

A few opinionated principles. Scope that varies wildly project to project means the scope is too wide — narrow until it's reliably repeatable. "Unlimited revisions" is a trap; two rounds included, additional at a defined rate. Your efficiency is earned margin, not a discount to pass on. And don't productise everything at once — start with one service, dial it in, then build the next.

You get a service definition, a scope document with explicit inclusions and exclusions, a fixed-price recommendation with payment structure, a 12-section sales page outline, the client journey from enquiry to upsell, and a starter FAQ. Plus a product ladder showing the entry-point/core/premium/ongoing progression — because a single productised service is great, but a ladder is a business.