A/B Headline Generator

Most creators write one headline, decide it's fine, and ship. That's the single highest-impact element on the page being treated as a draft. Changing a headline can swing conversion 20-100% with zero other changes — and the only way to find the lift is a structured test, not a tweak.

This skill doesn't brainstorm. It applies five distinct psychological frameworks to your core message — outcome-driven, problem-aware, curiosity gap, social proof, and direct how-to — so each variant tests a real hypothesis instead of a synonym. If three of your five variants are just the same angle reworded, you've learned nothing from the test. The framework rule forces genuine separation, and each variant ships with the lever named: "this targets loss aversion in buyers who've been burned by competitors before."

It's context-aware. An email subject line gets optimised for 41-50 visible characters and a preview-text suggestion. A landing page hero gets 5-12 words. An ad headline gets the platform's character limit. The skill won't hand you a 14-word variant for a Google Ads asset and call it a day.

Power words and number psychology are applied where they earn their place — odd numbers over even, specific over round, "without [common objection]" clauses to remove the perceived barrier — and refused where they'd feel forced. A plain headline that reads honest beats a headline stuffed with "proven, instant, guaranteed" that reads like a 2009 affiliate page.

Every variant lands with the hypothesis written down, character count checked, and at least one variant deliberately simpler than the current — because clarity wins more tests than cleverness. The output finishes with a testing plan: which variant to run first, sample size needed for statistical significance at your traffic volume, and the success metric. A test you run without sample-size maths isn't a test, it's a guess in a spreadsheet.