Landing Page Builder

A landing page is not a homepage. It exists to convert one specific visitor into one specific action — sign up, buy, book, download — and every element either serves that conversion or hurts it. Most landing pages underperform because they were built from a template without anyone understanding why each section exists, so when the creator edits the copy they accidentally remove the parts doing the work.

This skill ships complete, deployable HTML and CSS following a nine-section sequence: hero, problem, solution, features paired with benefits, social proof, how-it-works, objection handling, pricing (if applicable), final CTA. Each section has a stated purpose written into the output so the user knows which lever they're touching when they edit. The hero answers "am I in the right place?" in five seconds. The problem section makes the reader nod. Features lead with benefit, not feature ("drag-and-drop editor — pages built in minutes, not hours"). Social proof lands after features to validate the claims just made, not before them.

CTA discipline is enforced. One conversion goal per page — no competing buttons asking the visitor to also subscribe to the blog. Outcome-oriented CTA copy ("Start My Free Trial" not "Submit"). Repeated at least three times — hero, mid-page, final. Micro-copy under the button to reduce anxiety ("No credit card required" / "Cancel anytime"). Forms are minimised to name and email unless something extra is genuinely needed — every additional field drops completion by roughly 7%.

The code is vanilla HTML and CSS with minimal JS. No framework dependencies for a single page. Mobile-first, responsive down to 375px, lazy-loaded below-fold images, sub-3-second target load time. Accessibility built in — heading hierarchy, alt text, contrast, keyboard-navigable CTAs — not bolted on. Two fonts maximum. One primary action colour, used only on CTAs, never diluted on decorative elements.

Output includes bracketed placeholders for content only the user can supply — real testimonials, real metrics, real photos — and refuses to fabricate them. A landing page with invented social proof is a legal problem in some verticals and a trust problem in all of them. The skill writes the persuasion; the user supplies the truth.