UGC & Review Amplifier

Specific prompts get specific content. "How was your experience?" gets "Good." "What were you using before, and how does this compare?" gets a paragraph that pre-sells to the next buyer. The skill rewrites every review prompt — text, photo, video, testimonial — into specific questions that generate usable content rather than empty stars. For photo asks: not "share a photo" but "show us [product] in your [space/routine/outfit]". For video: not "make a review video" but "film a 15-second clip of your first reaction" — low barrier, authentic emotion. For testimonials: "if a friend asked you about [product], what would you say in one sentence?" generates the natural, quotable language that no formal review prompt ever produces.

Timing matters as much as wording. Ask too early — before they've used the product — and the review is shallow; ask too late and the moment is gone. Day 10-14 is the sweet spot for most consumer products, but the skill adjusts: skincare and supplements where results take weeks push to Day 21-28, impulse buys pull forward, considered furniture stretches to Day 30+. The touchpoint map covers post-purchase email, package insert with QR code, post-delivery SMS, branded social hashtag, and loyalty programme integration — five channels, each with its own ask.

Amplification is where most strategies stop short. Collecting UGC is half the job. The skill specifies where each piece lives once it arrives: customer photos in a product-page gallery above the fold (not buried in a reviews tab), homepage testimonial carousel, "review roundup" ad creative that beats studio photography in paid social, UGC in abandoned cart emails where social proof lands at the moment of hesitation, and the "featured customer" cadence that incentivises future creators by showing their content gets seen.

Platform rules are explicit. Amazon prohibits incentivised reviews entirely — the skill swaps the strategy to Amazon's "Request a Review" button and the Vine programme for early reviews, and refuses to recommend anything that risks a marketplace ban. FTC and ASA disclosure rules apply wherever an incentive exists. Photo and video usage rights need specific written permission with scope defined (website, social, paid ads), not a blanket claim — customers push back on unlimited-rights language and the backlash is worse than the missed asset.

Adapts to launch stage and business model. A new product with zero reviews doesn't need the full engine — it needs the first-20-reviews plan: personal outreach to early customers, disclosed seeding, frictionless asks. The engine activates once there's content to amplify. B2B replaces Instagram photos with case studies and LinkedIn testimonials, and prompts target measurable outcomes ("what results did you see after implementing [product]?"). Output: touchpoint map, full prompt templates, package insert copy, amplification plan per surface, incentive table with cost-per-piece, legal and disclosure checklist, 90-day targets per metric.